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METAMORPHOSIS

SS 19/20

Indosole are entering their second year in Australia with more motivation now than ever before. The introduction of Indosoles’ Metamorphosis campaign has created fashion fluid concept with imagery directed at their broad community.

The name itself conjures images of change and transition from one thing to another. It is in essence the simplest metaphor that both describes INDOSOLES production process (tyres to footwear) but also speaks directly to the INDOSOLE philosophy of duty of care, sustainability and an ecological awareness of the fragility of habitats and environment.

DANIEL WATKINS
aka Rad Dan

Solemates #6

Aside from the obvious knack Rad Dan has for making pieces of art that deconstruct pop culture and evoke a sort of rambunctious need to cause harmless mischief and question the seriousness of everything, every encounter with Rad leaves you with a smile on your face. A quality that can't be taught.

Rad has inspired us daily for many years, his ability to make you feel hilarious beyond your actual talent is the subtle undercurrent that runs through almost all interactions.

Despite how unserious the above words may make Dan seem his art is no joke, check it out, it's a real thing!

THE HEMP TEMPLE

Solemates #5

The term "Wise beyond years" is annoyingly cliche these days, "Been here before" could be coming to the end of it's cycle as well, however you want to describe the inspiring women from The Hemp Temple you always seem to fall short of the feeling they omit.

Each individual brings an element that is uniquely theirs. Those who have had the privilege to spend any amount of time with Anna, Britt and Izzy together or separately will understand that standing in truth can translate into a beautiful down to earth human experience with a huge amount of laughter.

 

DOM SULLIVAN

Solemate #4

Dom and Jessekah's emotive docu series is a beautiful depiction of the realities of Hemp uses, legalisation and production in the US and Australia.

This series is as much informative as it is relatable, in a world where fear of the unknown is encouraged we are urged to shed the stigma of the past and open up to what once was (is) an extremely demonised super resource (HEMP).

 


TESSA

Solemate #3

"I am a surfer, an actor, and I have always had a strong love for the natural world.  
It’s just so damn beautiful and gives so much enjoyment. Makes sense that I would want to help its preservation.
Sometimes I think that’s the biggest hurdle in getting people interested in protecting something – igniting an appreciation for its very existence.
But the fact is, the degradation of the natural world negatively affects everyone, especially those in the developing world, and benefits only a very elite few."

SURF CLUB #2

Signals, Belongil

Under clear autumn skies Surf Club #2 commenced with the usually crew and a few new faces.

A family day at Belongil that couldn't have been more perfect if you forced it to be.

To say Surf Club has found it's groove would be absolutely spot on, looking forward to the next mid-winter event.

SURF CLUB #1

Suffolk Park

Swell conditions on the day directed us to a super fun clean A-frame beach break and Heat 1 of the Open Mens draw was underway by 7.30am. Keeping the flow fair, Heat 1 of the
Open Ladies followed, continuing to alternate through out the day.

We were stoked to have a strong lineup of local crew, as well as some international surfers, such as Robin Kegel, Robin Falxa, Jared Mell and Lola Mignot taking part in the first comp.

BEN BROWN

Solemate #2

“I am motivated by things that are funny, stupid, ironic – not taking anything too seriously


it’s the fun of the moment, whether you are surfing, skateboarding, playing music – these are just fun things “

 

LEILANI

Solemate #1

"I do believe we have the resources to inhabit the world sustainably. To live in a circle of life,
not a human made hierarchy.
I also believe one of the ways to achieving this is to remember our roots.

That we are visitors on this land who nurtures us all. And in return protecting her, leaving as little footprint as we can."

WE TREAD LIGHTLY

SS '18/'19 Campaign

The launch of Indosole in Australia is set to help solidify the everyday Australians’ shift into conscious consumerism and sustainable living.

Here at Indosole Australia, we are proud to be the custodians of the brand, and all that it stands for. After all, its Australia, and thongs are part of our national costume. Now you can look good and feel even better about wearing them.

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