Indosole are entering their second year in Australia with more motivation now than ever before. The introduction of Indosoles’ Metamorphosis campaign has created fashion fluid concept with imagery directed at their broad community.
The name itself conjures images of change and transition from one thing to another. It is in essence the simplest metaphor that both describes INDOSOLES production process (tyres to footwear) but also speaks directly to the INDOSOLE philosophy of duty of care, sustainability and an ecological awareness of the fragility of habitats and environment.